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Counterfeit of Internet World at Higher Speed…



The Justice Department unsealed indictments against eight people accused of fleecing advertisers of $36 million in two of the largest digital ad-fraud operations ever uncovered. Digital advertisers tend to want two things: people to look at their ads and “premium” websites — i.e., established and legitimate publications on which to host them.
To what extend the internet is counterfeit? During the time in 2013, The full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake. They called this hypothetical event “the Inversion.”

In 2018 as the year the internet passed the Inversion, not in some strict numerical sense, since bots already outnumber humans online more years than not, but in the perceptual sense. The internet has always played host in its dark corners to schools of catfish and embassies of Nigerian princes, but that darkness now pervades its every aspect: Everything that once seemed definitively and unquestionably real now seems slightly fake; everything that once seemed slightly fake now has the power and presence of the real. The “fakeness” of the post-Inversion internet is less a calculable falsehood and more a particular quality of experience — the uncanny sense that what you encounter online is not “real” but is also undeniably not “forged,” and indeed may be both at once, or in succession, as you turn it over in your head.
Those fake information simply bring darkness to an already dark hole. It's dimming the lights to create a much wider problem. While the truth is out there, less people are seeking for them. Why? Because they're aren't as interesting as the fake ones. Top fake stories can receive more engagement than the "true" top news stories.

While tech giants like Google and Facebook have algorithms and they can be made to filter out those fake information, it still depends on how people will perceive them. If they still see fake news as something they're eager to share, the spread will continue and there won't be an end to them anytime soon.